Autonomous content production
Publish in your voice, before your competitors wake up.
Lumina watches your sources around the clock, scores every story for brand fit, and writes publish-ready drafts in your voice — in about 15 seconds.
Live in minutes · You approve every draft · Cancel anytime
Learning how you write
Analyzing your last 100 articles
Built for newsrooms, agencies, and content teams
By the numbers
What teams gain with Lumina.
The problem
More sources. Less time. Same text.
By the time a person sees the story, the window to be first has usually closed.
Too many sources
No team can monitor 20+ feeds without stopping. News doesn't wait.
You find out late — or not at all.
Generic AI everywhere
AI tools write the same text for everyone. Readers notice. Algorithms punish it.
Same text as competitors. Readers tune out.
Scaling means hiring
Writing twice as much means hiring another person. There's no shortcut.
Costs climb faster than output.
Off-hours blind spots
The biggest stories break nights and weekends — when no one is watching.
Competitors publish first.
See it work
From signal to published — in one flow.
Three steps you actually watch happen inside Lumina.
Every story, scored for your brand
Lumina ingests your sources continuously and scores each article 0–100% against your Brand DNA. You see exactly what fits — and why.
- 94%
TechCrunch
New AI chip ships at scale
- 81%
Reuters
Regulators weigh data rules
- 38%
The Verge
Wearables roundup, week 12
Brand DNA
Learns to write like you.
Lumina reads your last 100 published articles and extracts how you write — sentence structure, tone, topics, what you avoid. Every new article is written against that profile, not a generic template.
In today's rapidly evolving technology landscape, a new AI processor has emerged that promises to revolutionize the industry. This groundbreaking development represents a significant milestone and industry experts have expressed enthusiasm about its transformative potential.
The new AI processor shipped quietly — no conference, no big announcement. But the numbers speak: 40% faster than the previous generation, at a third of the energy. Is this the shift that changes the math for data centres? Depends on how long you're willing to wait.
How it works
Four steps. Full automation.
Radar
Lumina monitors your RSS sources continuously. Every new article is fetched, duplicates removed.
Alignment scoring
Each article receives an alignment score against your Brand DNA profile. Only what fits your brand moves forward.
Generation
Related articles are clustered and turned into original text in your voice. In 15 seconds.
Publish
You review and click Publish. Lumina sends directly to your CMS with title and SEO description.
Why speed matters
Friday, 23:45.
A competitor publishes an analysis that directly targets your audience.
Without Lumina
Saturday
Editor offline. Nobody monitoring sources.
Sunday
—
Mon 08:15
Editor sees the article. Starts writing.
Mon 14:30
Your article published. 15 hours late.
Published 15 hours late.
With Lumina
23:47
Lumina detects the article. Alignment: high.
23:49
Draft in your voice ready for review.
Mon 08:05
Editor reviews. Click.
Mon 08:22
Published. First to react to the story.
First to react — in ~37 minutes.
The difference
What changes with Lumina.
Features
What Lumina can do.
Source Radar
Unlimited RSS feeds, automatic deduplication, 24/7 monitoring. No intervention needed.
Brand DNA
Reads your last 100 articles and extracts your writing style. Every new article follows that profile.
Alignment Scoring
Every discovered article scores 0–100% for brand fit. Only what matches your brand goes further.
Anti-AI Filter
Blocks phrases and patterns that give away machine-generated text. Every article sounds human.
Agnostic Architecture
Works with any input channel and sends content to any CMS without changing your workflow.
Multi-brand Workspaces
Every brand has its own Brand DNA and isolated workspace. Built for agencies with multiple publications.
Integrations
Connects to anything. Publishes everywhere.
Sources
Destinations
What partners say
Lumina caught a story our whole desk missed on a Saturday — and had a publishable draft in our voice before anyone clocked in.
We went from chasing feeds to choosing which drafts to ship. The voice is genuinely ours.
Two people now cover what used to take a team of five — without sounding like a robot.
Who it's for
Built for everyone who publishes.
Niche media & portals
"We couldn't be first on a story."
Lumina monitors, scores, and drafts. Your team only approves.
Content marketing teams
"Research and writing take 80% of our week."
Lumina handles the synthesis. Your team focuses on strategy.
SEO portals
"The volume needed for authority isn't possible manually."
Original voice that algorithms reward. Volume that grows without a growing team.
Content agencies
"We can't take more clients without hiring."
Each client gets their own Brand DNA and isolated workspace.
Corporate publishing
"Different authors, inconsistent brand tone."
Brand voice standardised automatically. No years of training.
Newsletters & creators
"Consistent output is impossible solo."
One person publishes like a newsroom — Lumina drafts, you curate.
Trust & control
Your brand. Your data. Your call.
Your Brand DNA is yours
We never train shared models on your content or sell your data. Export or delete it anytime.
EU-based & GDPR-ready
Built in Tallinn, Estonia, with European data protection from day one.
Human approval, always
Nothing publishes on its own. Every draft passes a person before it goes live.
Pricing
Start free. Scale when you're ready.
A card is required to start. Every paid plan includes a 14-day free trial — cancel anytime.
Questions
Answered before you ask.
Yes. Lumina reads your last 100 published articles and builds a Brand DNA profile — sentence rhythm, tone, topics, and the words you never use. Every draft is written against that profile, not a generic template.
No. The value isn't generation — it's the pipeline: continuous source monitoring, brand-fit scoring, clustering, and publishing, all tuned to your voice and under your control.
Never. Lumina drafts; you decide. Nothing publishes without a human approval step. You set the alignment thresholds and what gets auto-drafted.
Your Brand DNA and content stay yours. We're EU-based (Tallinn, Estonia) and GDPR-compliant. We don't train shared models on your content.
About five minutes: connect a source, let Lumina analyze your site for Brand DNA, and you're scoring stories the same day.
One credit is used each time Lumina generates a draft article. Monitoring sources, scoring articles for brand fit, and browsing your dashboard never cost credits — you only pay when a draft is written.
Lumina drafts in the language of your Brand DNA. It learns from your existing articles, so if you publish in Croatian, English, or both, your drafts come back in the same voice and language.
Yes. Each brand gets its own Brand DNA profile, source list, and isolated pipeline. Agency and Enterprise plans are built for running several brands side by side from one workspace.
Publish to WordPress in one click from the dashboard, or fire webhooks (draft.pushed, intelligence.new, source.synced, draft.generated) to push content anywhere — Ghost, Webflow, Substack, Slack, and more.
On Pro and above you can set an auto-generate threshold: any story scoring above your bar is automatically clustered and drafted, waiting for your review. You stay in control of what actually publishes.
Always. Your Brand DNA profile, sources, and drafts belong to you. Export them at any time, and nothing you create is used to train models for anyone else.
No. Plans are month-to-month and you can cancel anytime — your account simply stops billing at the end of the period. A card is required to start so generation is ready the moment you are.
Lumina doesn't replace human judgment. It removes everything that stands in front of it.
Free plan to start · You approve every draft · Cancel anytime