Lumina lets you run multiple brands under a single account. Each brand is its own workspace, with its own Brand DNA, sources, and drafts, while billing and credits stay shared at the account level.
This is ideal for agencies managing several clients, or any business running distinct publications or product lines.
How it's organized
- Your account has a primary brand (created when you signed up).
- You can add additional brands, up to your plan's limit.
- Each brand keeps its own Brand DNA, sources, intelligence feed, and drafts, they don't mix.
- Credits and billing are shared across all brands in the account: one subscription, one credit pool.
How many brands you get
| Plan | Brands |
|---|---|
| Free | 1 |
| Pro | 2 |
| Studio | 5 |
| Agency | 15 |
| Enterprise | Unlimited |
The primary brand counts toward this limit. See Credits & Billing for full plan details.
Switching between brands
Use the brand switcher in the app to move between brands. Everything you see, sources, intelligence, drafts, analytics, is scoped to the brand you're currently in.
Adding a brand
Add a new brand from the brand switcher (subject to your plan limit). A new brand starts fresh and needs its own setup: define its Brand DNA and add at least one source, just like your first brand. See Getting Started, Brand DNA, and Sources.
Renaming and removing brands
- Rename any brand at any time.
- Remove an additional brand when you no longer need it. Deleting a brand also removes its sources, intelligence, and drafts, so do it deliberately.
- The primary brand cannot be deleted, it's the anchor of your account.
Your team
You can invite people to your account so you don't have to run everything yourself. Team management lives under Settings → Team, which shows the account owner, every member, and your seat usage against your plan's limit.
Roles
Each member has a role that controls what they can do:
- Owner: the account holder. Full control, including billing. Can't be removed.
- Admin: can manage the team (invite, change roles, revoke seats) and work across the account's brands.
- Member: can do the day-to-day work (sources, intelligence, drafts) but can't manage the team.
Inviting and managing members
- Invite a teammate by email (owners and admins only). They receive an invitation to accept and set their own password.
- Change a member's role or revoke a seat at any time, again owner/admin only.
- Seats count toward your plan. If you've used every seat, you'll need to free one up or upgrade before inviting more, see Credits & Billing.
Roles apply at the account level, members can work across the brands in your account, subject to their role.
Tip
Because credits are pooled, keep an eye on your overall usage when running many active brands, each brand's pipeline runs and drafts draw from the same monthly allotment. Top-ups apply to the whole account. See Credits & Billing.
See also
- Getting Started: setting up a new brand from scratch.
- Credits & Billing: brand and seat limits per plan.
- Account & Settings: where Team and billing live.