Glossary

Plain-language definitions of the terms you'll see throughout Mediastilo.

Account: your top-level Mediastilo account. It holds your subscription, your shared credit pool, your team, and one or more brands. See Workspaces & Brands.
Brand (workspace): a self-contained space with its own Brand profile, sources, signals feed, and drafts. An account can run multiple brands; your first one is the primary brand.
Brand: the profile that teaches Mediastilo to write like you: your voice, topics, structure, custom instructions, and prohibited words. See Brand.
Content format: a reusable skeleton for a piece (its sections in order, its key-fact fields, its heading level and length). Your voice is inferred from what you publish; your format is declared by you, in Brand → Structure. The default format applies to every draft that doesn't name another.
Key facts: the labelled basics a format asks for up front ("Where", "When", "Price"), rendered as a short block at the top or bottom of the draft.
Gap: a fact the draft needed and the source material never stated. Mediastilo records it instead of inventing a value, so a gap is a question for you to answer, not an error. See Drafts & Publishing.
Grounding: researching a fact in live Google Search and writing back a cited answer, so a draft can quote the web instead of guessing. If the search returns no real source, nothing is written and the gap stands. Available on some plans; metered by the number of searches. See Credits & Billing.
Grounded (label): a marker that a fact was written in from a live Google search. It appears where you read the fact — a highlight in the editor, a Searched Google note on an assistant reply, a Grounded tag on the drafts list — and lives in the app only; it is never part of a published article. See Drafts & Publishing.
Source: a feed or site Mediastilo monitors for material, either an RSS feed or a scraped site. See Sources.
Pipeline run: one pass in which Mediastilo reads your active sources, scores the new material, and proposes drafts. Runs happen automatically (frequency depends on your plan) and on demand.
Signal: a single piece of source material that Mediastilo has ingested and scored. The full stream is your Signals. See Signals.
Alignment score: how closely an item (or a draft) matches your Brand. Higher is more on-brand.
Decision: what Mediastilo did with a signal: included, excluded, or pending. You can override decisions with force include / force exclude.
Draft: an article Mediastilo drafts from included material, which you review, edit, and publish. It moves through suggested → draft → ready → published. See Drafts & Publishing.
Idea: a source-free article proposal (a title and angle Mediastilo generates from your topics or Brand DNA). You triage ideas and queue the good ones, which turns each into a Draft. See Topics & Ideas.
Tracked topic: a theme you save so Mediastilo keeps proposing ideas about it. Tracked topics live in the left rail of the Ideas surface and can be archived. See Topics & Ideas.
Origin: where a draft came from, whether a Signal (from your sources), an Idea (generated from a topic or Brand DNA), or written manually (Write from scratch).
Credit: the unit Mediastilo uses to meter AI work (scoring, analysis, generation). Each action costs a fixed number of credits. See Credits & Billing.
Connection / Integration: a stored link between a brand and a publishing destination (WordPress, Ghost, or a webhook). See Integrations.
Destination (publish target): where a draft is published. Each destination has its own credentials and is connected per brand.
Team member / role: a person you invite to your account, with a role (owner, admin, or member) that controls what they can do. See Workspaces & Brands.

See also