Plain-language definitions of the terms you'll see throughout Lumina.
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Account: your top-level Lumina sign-up. It holds your subscription, your shared credit pool, your team, and one or more brands. See Workspaces & Brands.
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Brand (workspace): a self-contained space with its own Brand DNA, sources, intelligence feed, and drafts. An account can run multiple brands; your first one is the primary brand.
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Brand DNA: the profile that teaches Lumina to write like you: your voice, topics, structure, custom instructions, and prohibited words. See Brand DNA.
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Source: a feed or site Lumina monitors for material, either an RSS feed or a scraped site. See Sources.
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Pipeline run: one pass in which Lumina reads your active sources, scores the new material, and proposes drafts. Runs happen automatically (frequency depends on your plan) and on demand.
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Intelligence item: a single piece of source material that Lumina has ingested and scored. See Intelligence.
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Alignment score: how closely an item (or a draft) matches your Brand DNA. Higher is more on-brand.
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Decision: what Lumina did with an intelligence item: included, excluded, or pending. You can override decisions with force include / force exclude.
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Draft: an article Lumina drafts from included material, which you review, edit, and publish. It moves through suggested → draft → ready → published. See Drafts & Publishing.
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Credit: the unit Lumina uses to meter AI work (scoring, analysis, generation). Each action costs a fixed number of credits. See Credits & Billing.
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Connection / Integration: a stored link between a brand and a publishing destination (WordPress, Ghost, or a webhook). See Integrations.
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Destination (publish target): where a draft is published. Each destination has its own credentials and is connected per brand.
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Team member / role: a person you invite to your account, with a role (owner, admin, or member) that controls what they can do. See Workspaces & Brands.
See also
- FAQ: quick answers to common questions.
- Getting Started: how these pieces fit together.