Brand is how Mediastilo learns to write like you. It captures your voice, your typical topics, your structure and formatting habits, and the words you never want to use, then applies all of that every time it drafts an article.
The better your Brand, the more on-brand your drafts. You can set it up in minutes and keep refining it over time.
Two ways to teach Mediastilo your voice
Analyze your website
Give Mediastilo your site URL and it will:
- Find your site's RSS feed automatically.
- Read a sample of your recent posts.
- Build a brand profile, your detected tone, complexity, top topics, sentence and title patterns, structure and formatting preferences, typical length, and a writing spec it uses when drafting.
This is the fastest way to get an accurate voice, because it's based on content you've already published.
Add writing samples manually
No feed, or want to steer the voice directly? Paste in writing samples that represent how you want to sound. Mediastilo re-analyzes your brand each time you add a sample, blending it into your profile. You can remove samples at any time.
Both website analysis and adding a sample use credits, because Mediastilo runs an AI analysis each time. See Credits & Billing.
Brand suggestions
After analysis, Mediastilo proposes suggestions to strengthen your brand, each one is an observation plus a concrete recommendation, grouped into:
- SEO: discoverability improvements.
- Style: voice and tone refinements.
- Consistency: keeping your output uniform.
- Engagement: making content more compelling.
Review them and accept the ones you agree with; accepted suggestions feed back into how Mediastilo writes for you.
Custom instructions and prohibited words
- Custom instructions: free-form guidance Mediastilo should always follow when writing for you (available on paid plans).
- Prohibited words: terms Mediastilo should never use. Add anything off-limits for your brand and it will steer clear.
Structure: the shape of a piece
Voice and structure are two different things, and Mediastilo learns them in two different ways. Your voice is inferred from what you've published. Your structure is declared by you, in the Structure tab of the Brand section.
A content format is a reusable skeleton for a piece:
- Sections, in order, each with a heading and an instruction describing what belongs in it ("Good to know, practical detail the reader needs to act, dates, prices, how to get there"). Mark a section required and it is never dropped.
- Key facts, the labelled basics a reader wants up front, "Where", "When", "Price", "Who it's for". They render as a short block at the top (or bottom) of the draft.
- Options: heading level, whether to use bullets, a target length, and where the key facts sit.
Without a format, Mediastilo still writes with headings and concrete detail. With one, it writes to your shape, every time, including the drafts it generates overnight without you watching.
Building a format from examples
If you already have posts shaped the way you want, you don't have to describe the shape by hand. Paste two or three of them into Derive from examples and Mediastilo reverse-engineers the skeleton, its sections, its key-fact fields, its formatting, and nothing about its subject matter. The result is a draft format you review and edit before saving; it isn't saved for you.
The default format
Mark one format as default and every draft for that brand uses it unless the draft names another, including the drafts the overnight pipeline writes for you. Formats belong to a brand, so each brand in a workspace can have its own.
Missing facts are asked for, never invented
When your format asks for a fact the source material doesn't contain, Mediastilo does not make one up. It leaves the fact out and records it as a gap on the draft, a short note like "Ticket price not stated in the source". You'll see the gaps on the draft in the editor. They are the questions the piece needs answered before it's publishable, and answering them is your job, not the AI's.
Refining over time
Your voice evolves, and so should your Brand. From the Brand section of your dashboard you can re-analyze, add or remove samples, accept new suggestions, and edit your instructions and prohibited words whenever you like. Refining your brand also uses credits.
Where it's used
Your Brand powers the whole pipeline: it scores how well incoming source material aligns with your brand (in Signals) and shapes every draft Mediastilo generates (in Drafts). See Sources and Drafts & Publishing.