Lumina runs on credits. Every AI action, analyzing your brand, scoring source material, generating a draft, spends a small number of credits. Your plan gives you a monthly allotment, and you can top up any time.
How credits work
- Your plan includes a set number of credits per month.
- Each AI action costs a fixed number of credits (see the table below).
- Unused credits may roll over up to your plan's cap (varies by plan).
- You can buy top-ups for one-off boosts that don't expire with the month.
What each action costs
| Action | Credits |
|---|---|
| Generate an article draft | 5 |
| Analyze your brand | 8 |
| Refine your brand profile | 4 |
| Generate brand suggestions | 3 |
| Score source material for alignment | 3 |
| Group related stories | 2 |
| Detect a scrape configuration | 2 |
| De-duplicate similar items (AI fallback) | 1 |
You can review your usage and credit history in Settings.
Plans
Every plan requires a payment method on file, including Free. On Free, your card is saved but not charged.
| Plan | Price (monthly) | Credits / mo | Brands | Sources | Automated runs | Publishing |
|---|---|---|---|---|---|---|
| Free | €0 | 40 | 1 | 5 | Manual only | – |
| Pro | €149 | 500 | 2 | 30 | Every 30 min | ✓ WordPress |
| Studio | €249 | 1,200 | 5 | 60 | Every 15 min | ✓ WordPress |
| Agency | €399 | 2,500 | 15 | Unlimited | Every 5 min | ✓ WordPress |
| Enterprise | €799 | 10,000 | Unlimited | Unlimited | Every 1 min | ✓ WordPress |
Higher plans also unlock features such as draft regeneration, custom brand instructions, scrape-config proposals, webhooks, API access (Agency and Enterprise), and longer history/analytics windows. For the authoritative, current list of limits and features per plan, see the Plans page in the app.
Monthly vs annual
Annual billing saves about 17%, roughly two months free. You can choose annual billing when you select your plan. To change the billing interval on an existing subscription, use Manage Subscription (below).
Going over your allotment
On most plans, once you run out of monthly credits you'll need a top-up (or to wait for the next cycle), there's no surprise overage billing. Enterprise can be set up with metered overage instead. Buying a top-up is always the quickest way to keep working.
Top-ups
Need more credits this month? Buy a bundle, these are added on top of your monthly allotment:
| Bundle | Credits | Price |
|---|---|---|
| Small | 100 | €18 |
| Medium | 300 | €48 |
| Large | 1,000 | €140 |
Managing your subscription
From Settings → Billing you can:
- Upgrade to a higher plan at any time.
- Buy top-ups.
- Manage Subscription: opens the secure billing portal where you can update your card, view and download invoices and receipts, change or cancel your plan, and see your billing history.
Failed payments
If a payment fails, your account is marked past due while the payment is retried. Update your card via Manage Subscription to restore your account. Keeping a valid card on file avoids interruptions.
Questions
See the FAQ, or reach the team from the Help menu in the app.