Pricing
Simple, transparent pricing.
Start free and scale as you grow. No hidden fees.
Free plan to start · You approve every draft · Cancel anytime
How credits work
You only pay when Lumina works.
Credits power every AI action — here is exactly what each one costs.
Monitoring sources, browsing your dashboard, and managing settings never use credits.
That works out to about €0.70 per finished draft on our largest pack.
Included monthly
Free
40
Pro
500
Studio
1,200
Agency
2,500
Enterprise
10,000+
What it's worth
What Lumina saves you every month
Drag to your monthly output and see the difference.
Your current cost
In-house or freelance writers
€2,400
€200 / article
With Lumina
€149
€12 / article
You keep
€2,251
/ month
Illustrative estimate using typical market rates — drag the slider to your own numbers.
Free
Explore Lumina with no commitment.
Best for trying it out
≈ 8 publish-ready drafts / mo
- check_circle40 credits / month
- check_circle1 brand profile
- check_circleUp to 5 sources
- check_circleManual pipeline runs
Pro
For professionals who publish regularly.
Best for solo publishers
≈ 100 publish-ready drafts / mo
- check_circle500 credits / month
- check_circle100 credit rollover
- check_circle2 brand profiles
- check_circleUp to 30 sources
- check_circleAutomated pipeline (30 min)
- check_circleDraft regeneration
- check_circleWordPress publishing
- check_circleAnalytics (30 days)
Studio
For small teams running a handful of brands.
Best for small multi-brand teams
≈ 240 publish-ready drafts / mo
- check_circle1 200 credits / month
- check_circle250 credit rollover
- check_circle5 brand profiles
- check_circleUp to 60 sources
- check_circleAutomated pipeline (15 min)
- check_circleWordPress publishing
- check_circleAnalytics (90 days)
- check_circleSource proposals
Agency
Scale content across multiple brands.
Best for content teams
≈ 500 publish-ready drafts / mo
- check_circle2 500 credits / month
- check_circle500 credit rollover
- check_circle15 brand profiles
- check_circleUnlimited sources
- check_circlePriority queue
- check_circleWebhook support
- check_circleAPI access
- check_circleAnalytics (1 year)
- check_circleSource proposals
Enterprise
Full control at scale with team workspaces.
Best for newsrooms
- check_circle10 000+ credits / month
- check_circleAnnual credit pool
- check_circleUnlimited brand profiles
- check_circleUnlimited sources
- check_circleTeam workspaces
- check_circleOverage billing
- check_circleUnlimited analytics
- check_circleDedicated support
Estimate your usage
How many credits will you need?
Drag the slider to your publishing pace — we will recommend a plan.
Each generated draft costs 5 credits. Monitoring and scoring your sources use a few more — your real total will vary slightly.
You will use about
173
credits per month
We recommend
ProCompare every plan
Need more credits?
Buy credit packs at any time, on any plan. Credits are added instantly and never expire.
100
credits
€18
Added instantly · never expires
300
credits
€48
Added instantly · never expires
1,000
credits
€140
Added instantly · never expires
Frequently asked questions
Credits power Lumina’s AI work. Generating a draft uses 5 credits; scoring an article for alignment uses 3, clustering related articles into a story 2, and building your Brand DNA 8. Monitoring sources, browsing your dashboard, and managing settings never use credits.
Brand DNA is Lumina's style profile for your publication. It reads your last published articles, extracts your writing patterns — tone, structure, vocabulary — and uses that profile to write every new article.
Yes. You can upgrade or downgrade at any time. Upgrades take effect immediately; downgrades take effect at the end of your billing period.
AI actions — generating drafts, scoring articles, clustering stories, building Brand DNA — pause until your credits reset at the start of the next billing cycle. You can buy a topup pack at any time to keep going, and purchased credits never expire. Enterprise plans can instead run on overage.
Pro plans roll over up to 100 unused credits each month and Agency up to 500. Enterprise carries unused credits forward in an annual pool. Free plans have no rollover. Purchased topup credits always carry over, regardless of plan.
Only Enterprise is billed for overage — €0.12 per extra credit above your monthly pool. On Free, Pro, and Agency, draft generation pauses until your next cycle, or you can buy a topup pack at any time.
Simple, transparent pricing.
Free plan to start · You approve every draft · Cancel anytime