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See it liveA news site written entirely by Mediastilo, updated every day

Product

Explore the platformMonitoringDrafts in your voicePublishingIntegrations

Features

Brand voiceFacts with sourcesEditorial controlStory ideasAnalyticsAssistantImagesMany brands

Solutions

News portalsPublishers and media groupsAgenciesCommunications teamsLaw and tax firmsHotels and destinationsWhy MediastiloCustomer storiesPricingCompare

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All resourcesThe EU AI Act for newsroomsGlossaryWhat’s newFAQHelp centre

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Mediastilo vs media monitoring

Monitoring tells you what was said. Mediastilo writes the story.

Media monitoring tools serve PR and communications teams: mentions, sentiment, alerts and reports. Mediastilo is for the people who publish: it reads the sources you choose and drafts stories for your site, in your voice.

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Side by side

What this kind of tool is built for, next to what Mediastilo does.

Monitoring toolMedia monitoring for PR teamsMediastiloStories drafted for your site
What it reads
News websitesNews sites, usually worldwideThe sites and feeds you choose, including sites without a feed
Official sourcesWhere they are among the news sites it readsMinistries, regulators and agencies, read at the source
Social mediaUsually the main social networksNot covered
Print, TV and radioWith some tools, in some regionsNot covered
What you get
Alerts and summariesReal-time alerts, summaries and digestsSpikes in a topic turn into story ideas
AnalyticsSentiment, reach and trend dashboardsSentiment, share of voice and topic trends
Coverage reportsExportable reports for clients and boardsNot offered
Stories for your siteNot what it is built forDrafts in your voice, every fact linked to its source
PublishingNot what it is built forWordPress, Ghost or a webhook, with image, category and tags
Buying
PriceUsually by plan, often on a yearly commitmentFrom €49 a month; every price on the website
Trying it firstUsually a short trial or a demoA live showcase you can read today

This describes a kind of tool, not any one product; individual products differ. If something here is unfair, tell us through the contact page and we will correct it.

Which one fits

They do different jobs. The honest answer depends on yours.

Choose a monitoring tool if

  • Your job is reporting on coverage to a client, a board or a campaign team
  • You need social media, and print, TV or radio where it is offered
  • You follow what is said about a brand rather than publish news yourself

Choose Mediastilo if

  • Your job is publishing news on your own site, every day
  • Your stories start in official sources that nobody else rewrites
  • You want drafts in your voice that an editor approves before anything goes live

Questions about monitoring tools and Mediastilo

Can we use both?

Yes, they do not overlap much. A monitoring tool tells a communications team how coverage is going; Mediastilo writes and publishes the stories. A group with a PR team and a news site could use each for its own job.

Does Mediastilo do sentiment and trends too?

Yes: sentiment, share of voice and topic trends across the sources you follow. It does not cover social media, print or broadcast, and it does not produce coverage reports.

Other comparisons

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