Mediastilo vs PR platforms

A PR platform runs communications. Mediastilo runs a news desk.

PR platforms are media intelligence for communications teams: monitoring across every kind of media, analytics, a journalist database and press releases. Mediastilo reads the sources you choose and drafts stories for your own site.

Side by side

What this kind of tool is built for, next to what Mediastilo does.

PR platformMedia intelligence for PR teamsMediastiloStories drafted for your site
What it reads
Online newsOnline media, often including paywalled sourcesThe sites and feeds you choose, including sites without a feed
Print, TV, radio and podcastsUsually coveredNot covered
Social mediaSocial listeningNot covered
What you get
AnalyticsCoverage dashboards and PR metrics such as advertising value and reachSentiment, share of voice and topic trends
Journalist contactsA media databaseNot offered
Press releasesCreated, sent and tracked from the platformDrafted for your own site; not sent to journalists
News stories for your siteNot what it is built forDrafts in your voice, every fact linked to its source
PublishingOften an online newsroom for press releasesWordPress, Ghost or a webhook, with image, category and tags
Buying
PriceUsually priced on requestFrom €49 a month; every price on the website
StartingUsually through a sales conversationSign up and start the same day, or talk to us

This describes a kind of tool, not any one product; individual products differ. If something here is unfair, tell us through the contact page and we will correct it.

Which one fits

They do different jobs. The honest answer depends on yours.

Choose a PR platform if

  • You run PR or communications across every kind of media
  • You pitch journalists and measure the coverage that follows
  • You need print, broadcast, podcast and paywalled monitoring

Choose Mediastilo if

  • You publish your own news site, portal or group of titles
  • Your stories start in official sources, every day
  • You want to see the price and start today, without a sales call

Questions about PR platforms and Mediastilo

Can we use both?

Yes. A PR platform serves the communications team that talks to journalists; Mediastilo serves the desk that publishes. They meet only where a press release becomes a story on your own site.

Does Mediastilo measure media coverage?

It shows sentiment, share of voice and topic trends across the sources you follow. It does not measure advertising value, broadcast reach or social media.

Is Mediastilo a press release tool?

No. It drafts stories for your own site. It does not keep a journalist database or send releases out.

Start publishing first.

Set up your sources today, or talk to us about a desk your size.

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