Brand voice
It writes like you, and shows you why
Mediastilo learns your voice from what you already publish and from every decision your editors make. You can see each thing it learned, where it came from, and undo it.
Your brand, as Mediastilo reads it
Where your voice comes from
Your archive
Point it at your site and it reads what you have published: tone, length, structure, who you quote.
Your edits
What your editors change in a draft is what the next draft does without being asked.
Your decisions
Publishing a story and rejecting one both teach it: what you cover and how you like it told.
Nothing hidden
See what it learned, and change your mind
Your brand page lists every trait Mediastilo holds about your voice, how sure it is, and what taught it. When it learns something new it tells you, and one click undoes it.
- Every trait with its confidence
- Every change with its reason
- One click to undo
What changed this week
- Lead with the datefrom 6 editsLearned
- Shorter headlinesfrom 2 picksLearned
- Sports results3 rejectionsLess
Two versions
Not sure? Pick the one that sounds like you
When the difference is easier to hear than to describe, Mediastilo shows two versions of the same paragraph. Your pick settles the question for every draft after it.
Which sounds more like you?
A: “The government on Tuesday approved a rise in the minimum wage to €1,050.”
B: “The minimum wage goes up to €1,050 a month. The government signed it off on Tuesday.”
Setup
Three questions, not a style guide
Setting up a brand takes three questions and the address of your site. Mediastilo reads the rest from what you have published.
- Your siteWhere your stories live, so it can read them.
- Your readersWho you write for, in a sentence.
- Your beatWhat you always cover, and what you never do.
- Your languageDrafts arrive in your brand’s language, whatever the source is in.
Questions about brand voice
How much of our archive does it need?
A few dozen recent stories are enough to start. It keeps learning from every draft you handle after that.
Does our voice train anyone else’s drafts?
No. Your voice shapes your drafts only.
Which languages can a brand write in?
Croatian, English, German, Slovenian, Hungarian, Italian and French.
Start publishing first.
Set up your sources today, or talk to us about a desk your size.
Prefer to look first? The live showcase is one click away. See it live